MILAN (Reuters) – After more than a year in a tailspin, Italian sports car brand Maserati unveiled on Wednesday a new high performance sports car, part of a bid by parent Fiat Chrysler Automobiles NV (FCHA.MI) to revive its premium vehicle strategy heading into its merger with French automaker Peugeot SA (PEUP.PA).
Maserati unveils its new MC20 super sports car, a key release in a pipeline of new models, including hybrid and full electric ones, in Modena, Italy, September 9, 2020. REUTERS/Flavio Lo Scalzo
The Maserati MC20 rollout in Italy’s auto city of Modena is part of a parade of new vehicles planned between now and 2023 to bolster Fiat Chrysler’s presence in the global high-end auto market. Germany’s Porsche, Ferrari NV (RACE.MI), Britain’s Aston Martin Lagonda(AML.L), Tesla Inc’s (TSLA.O) Model S and Model X, and others represent tough competition.
The MC20 will launch…