Calgary hotels are facing staggering declines in occupancy due to reduced travel but some are taking creative pivots in hopes of increasing revenues.
In April, when COVID-19 cases in Alberta were rising and pandemic lockdowns were at their strictest, the occupancy rate for Calgary hotels fell to just eight per cent, according to estimates by the Calgary Hotel Association.
That’s a 48 percentage point drop from the same time last year.
During the summer months when occupancy is typically higher due to vacation travel, occupancy was estimated at 18 per cent in June, 24 per cent in July and 29 per cent in August.
I’m tap dancing in quicksand.– Fraser Abbott, Hotel Arts Group
Comparatively, in 2019, occupancy was at 69 per cent in June, 80 per cent in July and 77 per cent in August, according to the Calgary Hotel Association.
“I’m tap dancing in quicksand,” Fraser…