JOHANNESBURG – It should come as no surprise; BMW is the most searched for car brand in South Africa, the Toyota Hilux is the most desired car model and online vehicle searches have grown by an impressive 54.1%.
This is according to the latest bi-annual AutoTrader Car Industry Report, titled #ReBound. The report covers July 2020 to December 2020 and it includes interesting data that is pertinent to the used and new car market in South Africa.
According to George Mienie, AutoTrader CEO, 2020 saw an unprecedented interruption to the local automotive industry: “2020 will be a year that will go down in history. Lockdown was the catalyst that is driving and – in many ways – forcing an accelerated change in the automotive industry.”
He explains that what would…