Those vehicles are among the many long-gone models that automakers have recently revived, breathing new life into nameplates that died decades ago.
With the enormous buzz surrounding the release of the Bronco and, now, the newly revealed and revived Jeep Wagoneer SUV, automakers are expected to continue looking into their past to determine their future.
One big reason: It costs a lot to market a new built-from-scratch model that no one’s heard of. In fact, sometimes it can even be hard for automakers to identify an original name.
“When it comes to real words, English words, it’s tough to find some that haven’t already been reserved or purchased, so to speak, and licensed by a car company,” said Karl Brauer, an analyst with car-buying site iSeeCars. “So, if you still own one of those…