Performance brand Mazda wants to put its own unique stamp on the electric vehicle market.
The zippy automaker introduced the 2023 MX-30 SUV Wednesday, its first battery-powered offering. Following other Asian automakers’ electrification strategies, the ute is part of a portfolio of electrified vehicles that will include a hybrid and plug-in hybrid. But Mazda plans to bring signature attributes to the MX-30 with taut handling and a gas-powered rotary engine in the plug-in model.
The MX-30 will arrive with Mazda’s sleek but conventional styling, eschewing more radical, grille-less front ends seen on EVs like the Chevy Bolt EUV or Hyundai Kona EV.
By all outward appearances, MX-30 looks like a gas-powered Mazda. Built on the same platform as the gas-powered CX-30, the MX-30 has an air of familiarity. Though electric engines don’t need big grilles to feed air to engine…